MERGERS AND ACQUISITIONS AS COMPETITIVE STRATEGIC OPTIONS WITHIN THE BANKING INDUSTRY: CASE OF CFC STANBIC BANK

The objectives of this study were to generate new knowledge on Mergers and Acquisitions in the
Banking Industry in Kenya and its importance, including the Motives and attraction behind it, establish
how valuable partnerships can be built through M&A as a competitive Strategy, determine why CFC
Stanbic Bank chose M&A as a Competitive strategy and also determine its effects on Management and
Staff and finally to determine the challenges/pitfalls as well as the future of M&A within CFC Stanbic
Bank.
The study revealed how the Merger and Acquisition worked at CFC Stanbic Bank and also what it was
perceived to be within the Bank. The significance of this study was to look at the concept of Mergers
and acquisition as one of the Competitive Strategic options available in dynamic industries such as the
Banking Industry, in order to survive and maintain competitive top slots. The Research also discussed
various forces that determine competition and how CFC Stanbic Bank responded to its external
environment with regards to obtaining Competitive advantages.
CFC Stanbic Bank made intentional effort to please its customers even after the merger, using both
offensive and defensive moves to counter the maneuver of rivals, and to strengthen its market position
and its approach to securing a competitive advantage vis- a- vis rivals and the study captured these
moves .
The Research design appropriate for this study was a Case study as it allowed for in-depth exploration
of issues such as current happenings/events at CFC Stanbic Bank with regards to M&A. This method
also offered an opportunity to learn about the events through extensive description and contextual
analysis in line with the objectives of the study. The use of Literature and interviewing individuals who
could speak authoritatively on the subject was applied and data collected during the study was analyzed
qualitatively

 

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